GEO · Generative Engine Optimisation

Make your brand the answer AI gives.

Your buyers already ask ChatGPT, Perplexity and Gemini who to hire, buy and trust — and they act on the names they hear. If a competitor is the answer, you never enter the conversation. GeoLab is how ambitious brands get on that list, and stay there as the engines change.

Start with a Geo Audit What GEO is

ChatGPT
Perplexity
Gemini
Claude
Google AI Overviews

See a snapshot of what buyers are told

Buyers ask engines, not just Google

Category, comparison and “best of” prompts now produce named shortlists. If you are not cited, you are not on the list.

Traditional SEO is the wrong unit

Models trust entities, corroboration and extractable answers. Page-rank tactics do not reliably produce citations.

Most brands have no baseline

Without a fixed prompt set, multi-engine runs and share-of-voice, AI visibility is anecdote. GeoLab starts with measurement.

What we do

Measure first. Then move the number.

Build the prompt set

A fixed, version-controlled set for your category — typically 40–120 prompts.

Measure citation

Real mention, citation and share of voice across ChatGPT, Perplexity, Gemini, Claude and Google AI answers.

Run the method

Improve that performance through a repeatable six-stage process, not a one-off content burst.

Prove it monthly

The same prompt set is re-run on cadence so progress is visible and attributable.

Live snapshot

See what buyers are being told

Pick a category. Optionally name your brand. We run a typical shortlist prompt the way an engine would — this is a modelled snapshot, not a live crawl.

Six stages. Repeatable. Accountable.

Full method

Stage 01

Measure

We define a category-specific prompt set (typically 40–120 prompts) covering brand, competitor, category, problem/solution, comparison and local prompts. Each is run across priority engines. We record mention, citation, sentiment, competing brands, and supporting sources, then produce a baseline Visibility Score and Share of Voice.

Outputs

Baseline report
Priority prompt clusters
Trusted-source list

Success. A quantified picture of current AI visibility and the prompts that matter most.

Packaging

Start with an audit. Stay with measurement. Scale to the full programme.

One-off diagnostic

Geo Audit

£2,500 – £5,000

ex VAT · 2–4 weeks

A deep baseline, competitor citation analysis and a prioritised roadmap. The audit is the primary way to start — it demonstrates the method and makes the retained offer concrete.

Request an audit

Measurement retainer

Geo Monitor

£750 – £1,500 / month

ex VAT · monthly

Stay close to how engines talk about you. Built for teams with internal resource to execute who want specialist measurement, alerts and a natural path into full Programme work.

Talk about Monitor

Full retained delivery

Geo Programme

£3,500 – £9,000+ / month

Typical mid-market £4,500 – £6,500 · ex VAT

Named strategist, content engineering, structural work, authority and corroboration, and continuous iteration against a living prompt-performance view.

Start with an audit

Who it’s for

UK mid-market brands where AI shortlists already influence buying.

UK mid-market, typically £5m–£100m revenue. Decision makers: Marketing Director, Head of Growth, Head of SEO/Content, or Founder.

B2B SaaS and software

Buyers ask engines to shortlist tools before they ever visit a comparison page.

Professional services

Legal, accountancy, consultancy, architecture — trust and expertise are now mediated by AI answers.

Specialist and premium ecommerce

High-consideration products are recommended, not just ranked.

Fintech and financial services

Regulated categories reward brands that models can attribute and corroborate.

Education and high-trust services

Shortlists form around named institutions and programmes inside generative answers.

GeoLab makes your brand the answer AI gives.

The Geo Audit is the way in — a 2–4 week diagnostic that shows where you stand, who is cited instead, and the roadmap to change it.

Start with a Geo Audit